Friends and family,
Welcome to the Southwood Way - our first quarterly newsletter where we will share news of our team, our signs and our projects. In the midst of this bustling time of year, we hope you’ll take a moment to pause with us as we reflect on a transformational year in our company’s rich, 48-year history.
In 2017, we developed and deployed a thoughtful and intentional strategic plan for the business which included an integrated marketing plan, an updated brand identity, a new website, new sales and business collateral and a robust social media strategy. Our new website, launched in September this year, highlights a photo gallery and a Google map showing street-level views of our signs around the globe – in 29 countries and in all 50 U.S. states.
Our Southwood family also grew in 2017. We welcomed a general manager, two new account managers, and a marketing manager. In October, we were named one of Charlotte’s Top Workplaces by The Charlotte Observer, a huge honor for our team further reinforcing how an inspiring and positive culture can empower a business. We are fortunate to have a dedicated and talented team that truly cares about each other with a great sense of pride in the work our clients have entrusted to us.
SouthWood also has an increased presence on social media through Instagram and LinkedIn. Be sure to follow us @southwoodcorp to see our recent installations and happenings and check out how we are giving back to our communities through volunteer initiatives with non-profits such as TreesCharlotte and the Charlotte Mecklenburg Police Department Explorer’s Christmas Project.
As we advance our vision of being one of the industry’s most admired and premier integrated sign companies, we will share email updates quarterly through The Southwood Way. We hope you will enjoy these newsletters!
From all of us at SouthWood, we are grateful for your friendship and partnership.
Happy New Year!
Brock is not only an integral part of the metal fabrication department building signs from raw aluminum, he’s transported SouthWood to the forefront of modern lighting in signs. He enjoys finding the most energy- and cost-efficient bulbs to use in lit signs. His favorite project he’s worked on in his five years at SouthWood is the Amber Cove sign in the Dominican Republic.